Search Engine Optimisation

10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant

If your website doesn’t show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits. But what if you lack the time and technical expertise to improve your site’s search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant. Here…

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Google Penguin & Panda

How Google is making SEO easier for small business

Google’s algorithm updates, Panda and Penguin, are making it easier for small businesses to compete with larger competitors. For small businesses it has been a constant battle to compete with the big brands online. Many choose to invest large sums in search engine optimisation (SEO), seeing it as the best way to generate leads and sales. I know one small business owner who employed three SEO agencies on three different websites all linked to the same store – sadly within…

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How To Demystify SEO Jargon

How To Demystify SEO Jargon

Acronyms are everywhere these days — nowhere more so than in the online world. But they don’t have to be as scary as they sound. And they certainly don’t have to be an opportunity for ‘online experts’ to take advantage of you by talking in this ‘foreign’ language. Here’s a run-down of the most common acronyms and terms used in SEO. (Sorry — Search Engine Optimisation.) 301 Redirect — A method used to redirect permanently moved web pages from an old…

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